How to Raise a Jellyfish

How to Raise a Jellyfish

Jellyfish have simple, gelatinous bodies made mostly of water, but they are harder to raise than you might think. Just ask Jazmine Sorenson, a recent high school graduate in upstate New York, who did just that over the course of her senior year. Full...
Get to Know Your Customers With a Customer Satisfaction Survey

Get to Know Your Customers With a Customer Satisfaction Survey

Customer satisfaction surveys provide invaluable information about a person’s experience with your business and their likelihood to return, and they uncover potential ideas for improvement. It’s impossible to satisfy everyone all the time. You also can’t fix a...
Dear Younger Me: Clark Parker

Dear Younger Me: Clark Parker

Horses will always be your friends, and they won’t care if you stutter. Dear 16-year-old Clark, There are some things I need to tell you. Right now you’re pretty angry – kids snicker at you when you try to speak, and the words get stuck, refusing to be spoken. Even...
To Beat the Heat, Sometimes You Have to Embrace the Fire

To Beat the Heat, Sometimes You Have to Embrace the Fire

While Jennifer Horn was studying to become a farrier—the technical term for someone who trims and shoes horse’s hooves—instructors warned her that her career might be short-lived. Nearly 30 years later, she’s still going strong, thanks to her accidental acquisition of...