Soy protein innovation drives new opportunity in plant-based foods

It’s no secret — consumers are hungry for nutritious plant-based meat alternatives. However, for many, taste and texture continue to be barrier for trial and long-term adoption. In fact, an August 2023 consumer survey conducted by the United Soybean Board found that when considering plant-based foods and meat alternatives, 64% rate taste as the highest priority, followed by health benefits, affordability and texture.

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