During the past seven years, Ben Hartman and his wife, Rachel Hershberger, have doubled their farm income while cutting their labor hours by half. Their secret: They reduced the number of crops grown and focused on selling their produce within 10 miles of the farm rather than driving for as long as three hours to make deliveries. Scaling back to grow the business might seem counterintuitive, but the couple’s Clay Bottom Farm in Goshen, Indiana, demonstrates that farmers can grow more with less.
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Growing More With Less Through Farm Efficiency
