Customers often expect free shipping and handling, and businesses still need to account for these costs. Cover expenses and meet customer expectations with these best practices.
To charge, or not to charge, shipping and handling fees? That question plagues online business owners of all sizes.
Additional fees can be deal-breakers. The average cart abandonment rate is almost 70%, and 50% of shoppers leave a site before checkout because of high shipping and handling fees, according to the Baymard Institute.
