Don’t choke when the media spotlight is on you! Avoid these five blunders with help from a media-relations expert.
Media relations is a skill that can make or break a horse trainer’s career. The majority of interactions with the media are positive. When you’ve won a major competition or celebrated an accomplishment, you’ll likely be interviewed. There are times when the media may ask for your expertise on training and management topics. These are opportunities to share your story, promote your business, and create a positive atmosphere for the larger industry.